Why Should You Implement Local Seo In Digital Marketing? What Are The Benefits?

Nowadays Internet search engines are used for absolutely everything. Not only for online products and services but for locating them locally. Voice searches are and will continue to revolutionize the way you search the Internet. And this, for now, is having significant benefits in the local SEO. As you will be able to see every day on the street, people will be searching, where to find a dental clinic, a hairdressing salon, an academy, etc. Inevitably it comes to mind when you last used your mobile or computer to find a business. Well, this is where the local SEO comes in. This form of positioning focuses on local businesses, those that want to attract a specific audience and that will depend on the location. The data supports it. We are talking about almost 40% of the searches carried out are local and that 4 out of 5 people/users seek local information, more specifically on mobile devices. If this is so, why not take advantage of it?

What Is Local Seo And How Does It Benefit An Sme?

Local SEO is the SEO positioning that is carried out of a business for a specific population. And as its name says, depending on the location where the company is located, this will be the segmentation of the users. They will see the information configured from Google My Business or through the website of the business itself. If we use a more technical definition, we can say that this positioning generates micro niches with the geographical position of the company.

How does this benefit SMEs? According to several SEO Sydney experts, they mainly focus their effort on their right segment. Possibly some companies do not want this type of positioning because they follow a global strategy. But if we talk about SMEs, this strategy makes a lot of sense. Also, depending on the possibilities of each one, it can be very economically profitable.

Once this is clear, we will see the different strategies. Depending on where you look, you will be given different solutions to carry out a policy of this type. It is clear that a good and practical approach is composed of elements such as website creation, design quality (responsive), secure website or quality content. Everything adds up as far as positioning is concerned. But I will focus the strategies exclusively on the local SEO.…

 

Features That Make A Local Seo Strategy Attractive For Smes

We will summarize the characteristics that this type of approach has and that makes it one of the most attractive for SMEs.

    Create business visibility. At the moment in which a user (in a specific city), performs a search for a business, a series of results will appear. Maybe one of them is your company if you have created a Google My Business account and it is well configured. And this will perform for free.

    Allows mobility to the business. Once they choose the company they want to go to, they have to click on Google Maps, and it will automatically take them to the site. Therefore, it becomes fully accessible to all geographic segmentation.

    Differentiation. That a company has a good profile in this tool, with reviews, photos, description, automatically differs from the others. And it will be much more likely to be chosen.

    Reviews. Many consumers will interact with your business. They will post their opinions; they can upload photos, etc. Also if you have a website, you can get different conversions in it.

Once we have the characteristics, we will divide the strategies of local SEO into SMEs into two. They are the options, which you can and must carry simultaneously, to get good results on the local SEO in SMEs, depending on the resources of each one.